Public Commons

• To report back on the implementation of the Event Enhancement Strategy

Part of Permits

STAFF REPORT
December 20, 2005
To: Economic Development and Parks Committee
From: Sue Corke, Deputy City Manager
Subject: Event Enhancement Strategy
All Wards

Event Enhancement Strategy Follow-up (pdf)

Purpose:

To report back on the implementation of the Event Enhancement Strategy. Financial Implications and Impact Statement: This report outlines the program to be undertaken by Toronto Special Events (TSE) to implement elements of the Event Enhancement Strategy. A new/enhanced service request for a Summer Festival Campaign is included in the Tourism Program 2006 Operating Budget Request, and should be considered in context.

Reviews of services and costs may result in future Operating Budget impacts beginning in 2007.

These elements will be explored further and reported back to Committee as required.

Recommendations:

It is recommended that:
(1) Staff be directed to update the Toronto Special Events, Event Support website to include information on all event permitting information and related information and;

(2) Toronto Special Events, in partnership with Festival and Event industry stakeholders establish the Toronto Festival and Event Network and then develop a three-year plan to collectively promote the Toronto festival and event experience and;

(3) The Director of Events work with the Deputy City Manager and Deputy City Manager & Chief Financial Officer to ensure that a system of tracking is developed that captures information that will be able to be used for an analysis for the 2007 Budget process and all Divisions be directed to track all fees collected and costs charged for services to all festival and event organizers from January 2006 through to September 30, 2006 and;

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