Public Commons

• To present and obtain approval for the Event Enhancement Strategic Directions derived from the Council approved Tourism Action Plan. June 2005

Part of Operating Budget

STAFF REPORT
June 16, 2005
To: Economic Development and Parks Committee
From: Sue Corke, Deputy City Manager
Subject: Event Enhancement Strategy
(All Wards)

Event Enhancement Strategy

Purpose:

To present and obtain approval for the Event Enhancement Strategic Directions derived from the Council approved Tourism Action Plan. Developed by Tourism - Toronto Special Events in consultation with festival and event industry stakeholders, the Event Enhancement Strategic Directions will provide direction for the City to foster, support and promote Toronto’s festival and event industry.

Financial Implications and Impact Statement:

There are no immediate financial implications resulting from the adoption of this report. Funding for implementation of the Event Enhancement Strategy is contained within the 2005 approved operating budget for the Tourism program. Financial impacts for future years will be identified in a Staff Report prior to the 2006 Budget Review Process.

The Chief Financial Officer and Treasurer have reviewed this report and concur with the financial impact statement.

Recommendations:

It is recommended that:
1) the Tourism Event Enhancement Strategic Directions contained in Attachment No. 1 be adopted;

2) the Deputy City Manager report to the October 24, 2005 Economic Development and Parks Committee meeting on an implementation plan with associated costs for the recommendations contained in Attachment No. 1;

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